Letters for the Future: Ten Years of the Gerard Unger Scholarship
The story
The Gerard Unger Scholarship is a mentorship program recognizing the current skill and future promise of new typeface designers — it is fuel to the creative fires already burning.
Named after one of the alchemists and godfathers of type design, Dr. Gerard Unger (1942–2018), the scholarship celebrates the melding of creativity and functionality. This book maps ten years of the Gerard Unger Scholarship, which was founded to help young type designers complete and publish their typefaces professionally. It provides a comprehensive history of the scholarship, introduces the typefaces produced thus far, and features interviews with the scholarship recipients.
The results
The 80 page book shows how a positive outlook can impact an entire design category, raising its overall value globally, and setting the bar for future design work primarily committed to serving and benefitting others. It recognizes the value of progressing together toward an interconnected and cosmopolitan future driven by fearless innovation, deep research, aesthetic beauty, and steadfast goodwill.
My role
Copy editor; introduction and back cover text writer.
Merchandise descriptions, socials, newsletter, campaign slogans.
Blog articles: coming soon, new release, cross-linking, BTS, video.
80 pages.
Text defines campaign and all posts.
