The story

“Branding the funny: Defining Comedy Central’s brand through type.”

Branding is both an art and a science. It’s also a business aimed at winning over fans — those people who keep coming back for more. Comedy Central has been successfully bringing fans back for 40 years as the top all-comedy network.

The results

This article explores Comedy Central’s typography rebrand, focusing on Type Network’s capabilities and reinforcing them as the go-to type designers for known brands. Now, with the branding experience of loyalkaspar and the type design expertise of Kerns & Cairns for Type Network, Comedy Central has amplified its voice across platforms and a changing media landscape.