Chaco font family, Rubén Fontana
The story
Identity meets bold performance: a sans with a classic soul and contemporary aesthetics.
Contemporary typefaces can often fail if they have no verve or historical foundation. This sans family has both, combined with excellent research and modern panache.
The results
Designers and other users can instantly upgrade their wayfinding, branding, and text choices with this contemporary solution. Additionally, while the Argentinian type designer, Rubén Fontana, is well known in his own country, this project has now rightly introduced him to the wider design world.
My role
All text: descriptions, socials, newsletters, campaign slogans.
Blog articles: coming soon, new release.
One line, one paragraph, and one page description.
Text defines campaign, all posts, and video.
