Bely font family, TypeTogether

Bely font text 'Galaxy Stars' with decorative arrows; includes French phrases about flowers, gardens, and a cocktail recipe with papaya and rum.

The story

A classy throwback text font family with a fearless and venturesome display.

Bely is Roxane Gataud’s venturesome text font family paired with a fearless display in the French style. Built upon classical proportions to capitalize on reading familiarity, Bely’s four text weights combine comfortable reading with an admirable texture. Bely Display pushes the logic of the text weights to their extreme, resulting in adventurous forms for unforgettable packaging and headlines.

The results

Besides being used across millions of websites, printed matter, and brands the world over (such as Instagram), Bely is one of the most awarded typefaces in recent years.

My role

All text: descriptions, socials, newsletters, campaign slogans.

Blog articles: coming soon, new release.

One line, one paragraph, and one page description, which fed full campaign, posts, and video.

Text defines campaign and all posts.

Previous Project

Return Home

A split-screen graphic with a dark starry background. On the left, text says 'Friends & Lovers' and 'Follow your friends to receive daily insights into their thoughts and feelings.' On the right, text says 'Your Forecast' with an illustration of a woman with starry black hair, yellow horns, and a purple and pink background.
Example Bely font in use. Colorful abstract geometric pattern with circles, triangles, and stripes. Contains text in multiple languages announcing 'The Grand Show Offf.'
Example Bely font.Open booklet displaying names of notable women, including Helen Marten, Marina Rheinganz, Claire Tabourret, Teresa Margolles, Marwa Arsanios, Katja Novikova, Set P Stanikas, Kristina Iniuriate, and Tsehabalala Self in bold red font.
Example Bely font in use. Close-up of a page from a book, showing text discussing feminist art and social commentary.